Home Business The frenzied world of NIL

The frenzied world of NIL

It’s been a year since NIL became the most powerful acronym in college sports and universities like LSU—where nearly all but a handful of its 550-plus scholarship athletes have signed deals—are still adjusting to the new Wild West-like landscape.

(Courtesy LSU Athletics)

It’s been a year since NIL became the most powerful acronym in college sports and universities like LSU—where nearly all but a handful of its 550-plus scholarship athletes have signed deals—are still adjusting to the new Wild West-like landscape.


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