BusinessInsider Local startup wins pitch competition for its twist on advertising By Eric L. Taylor - November 28, 2022 A rendering of one of Aura's ad boards (Aura) FacebookTwitterLinkedinEmailPrint Aura Advertising Co. offers an advertising concept with a twist. The company partners with drivers for Uber, Lyft and ASAP to run its digital advertising screens atop their cars. "It helps the … Already an INSIDER? Sign in.