By trying to limit how much schools can help college athletes cashing in on their fame, the NCAA seems to have inadvertently opened the door for boosters to get a foothold in a burgeoning market.
Already an INSIDER? Sign in.
We are glad you enjoy reading Business Report.
Continue reading this story and get ACCESS to all our content from any device with a subscription now.
- Get access to more than a decade of story archives.
- Get access to our searchable data center of TOP LISTS.
- Get exclusive content only available to INSIDERS.