How to avoid falling victim to the sunk cost effect

How many times have you forced yourself to attend an event you’d rather not, just because you spent money on a ticket? This is the sunk cost effect, and it occurs when a person chooses to do somethi…

Already an INSIDER? Sign in.

We are glad you enjoy reading Business Report.

Continue reading this story and get ACCESS to all our content from any device with a subscription now.

  • Get access to more than a decade of story archives.
  • Get access to our searchable data center of TOP LISTS.
  • Get exclusive content only available to INSIDERS.