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BLUE bets that bigger is better

Why Blue Cross and Blue Shield of Louisiana officials believe the proposed sale to Elevance Health is necessary to remain competitive.

By
David Jacobs
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Blue Cross and Blue Shield CEO Dr. Steven Udvarhelyi (right) and Tim Barfield, a BCBS board member and the interim president and chair of Accelerate Louisiana. (Collin Richie)

Why Blue Cross and Blue Shield of Louisiana officials believe the proposed sale to Elevance Health is necessary to remain competitive.


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