Roundup: Phorm Energy / Kraft Heinz / NFL wagers By Jordan Arceneaux - August 29, 2025 FacebookTwitterLinkedinEmailPrint First NIL partnership: Phorm Energy, an energy drink line produced by Anheuser-Busch with the backing of 1st Phorm and Dana White, recently announced its first-ever national name, image and likene… Already an INSIDER? Sign in.