Former Blockbuster on Millerville to become Mattress Firm

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    Mattress Firm is continuing its Baton Rouge expansion with a new location in the old Blockbuster store on Millerville Road near Interstate 12. The new location under development is expected to open within the next 30 days, says Dottie Tarleton, a broker with Stirling Properties who handled the leasing agreement. The 5,500-square-foot store is located in front of Super Target, near Best Buy, Lowe’s, Petsmart, Office Depot and Chick-fil-A. It marks the sixth Baton Rouge Mattress Firm location. The new store also marks the final Baton Rouge Blockbuster to get a new tenant since the brick-and-mortar video rental retailer succumbed to the digital age. Shortly after Blockbuster filed for bankruptcy in 2010, the building was purchased in 2011 by Texas-based investor Edry Commercial Properties for a total price of $1 million. Almost a dozen former Blockbuster locations in Baton Rouge have been repurposed, including an Airline Highway location that also has been redeveloped into a Mattress Firm, says Mark Hebert, who has helped to broker redevelopment deals for some of the vacant Blockbuster buildings. Most recently, the old Blockbuster on Siegen Lane, just south of Perkins Road, was redeveloped into Capital Golf. —April Castro