Business What does Kim Mulkey think about the new NCAA TV deal? By Deanna B. Narveson - January 5, 2024 LSU forward Angel Reese. (Associated Press) FacebookXLinkedinEmailPrint LSU women's basketball and Iowa set a women's basketball record for viewership rating in the 2023 NCAA championship contest at 9.9 million, and those numbers gave more significance to the ongoing … Already an INSIDER? Sign in.