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The NIL Revolution: An inside look into how LSU is at the forefront of helping student-athletes cash in on their fame

By
Dillon Lowe
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“I wanted to have a chance to be in my brother’s life, and be a positive role model to him.” - Major Burns, an LSU safety who is able to provide his family financial support, thanks to two NIL endorsement deals. (AP Photo/Matthew Hinton)

Major Burns was a football star at Madison Prep Academy in Baton Rouge and temporarily committed to LSU before signing with the University of Georgia. But in 2021, after one season in Athens, Burns …


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