Business Does Baton Rouge need a new attraction to lure visitors? By David Jacobs - October 11, 2022 Aerial image of downtown Baton Rouge by the Mississippi River. (File photo) FacebookTwitterLinkedinEmailPrint Fixing the metaphorical “potholes” that hold Baton Rouge back as a visitors’ destination will also improve the quality of life for people that live here and help attract new residents, the new president of Visit Baton Rouge says. Already an INSIDER? Sign in.