PoBoy Express to open fifth location in former Niche space

PoBoy Express to open fifth location in former Niche space




Locally based chain restaurant PoBoy Express hopes to have its fifth Capital Region location open by March in the Siegen Lane space formerly home to Niche Restaurant, which closed in October 2013 after four years in business. The new location will feature the same menu as the other PoBoy Express locations and a drive-thru. The Ismail family started PoBoy Express in the early 1990s. Since then, the chain has grown to include three locations in Baton Rouge and another in Denham Springs. Ause Ismail, the former co-owner of Niche, will be co-owner of the new PoBoy Express. He says his family went back and forth on several new restaurant concepts before deciding to stick with what they know best. "We tossed around the idea of doing a traditional, authentic Middle Eastern restaurant and serving food that no other restaurant would have, but we decided not to," he says. "Our po-boys do really well.” Ismail says he may also try some new menu items at the new restaurant. "I still have all my equipment that we used at Niche," he says. "Within the first year, I'm going to run different kinds of specials and have fun with it." —Matthew Sigur



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