LSU trademarks a new Tigers logo for fan apparel

LSU trademarks a new Tigers logo for fan apparel




LSU has trademarked a new Tigers logo for men's and women's clothing that is beginning to show up around Baton Rouge. The small striped tiger, similar to a Polo horse, is intended to be a subtle "fashion mark" for those who may not want to wear the LSU letters emblazoned across their clothing, says Brian Hommel, director of LSU trademark licensing. So far, only five licensees have been approved to use the mark, including Cutter & Buck, Pennington & Bailes, Peter Millar, Southern Tide and Meesh & Mia. "The plan could evolve over time; we're just going to see how things proceed through the fall, and plot a course of action through that," Hommel says. He says the new logo is not an official logo and won't be seen on football helmets, uniforms or on television. Frank Polk, a salesman at Carriage's Fine Clothiers, says the shirts—which the store received about a month ago—have quickly become a top seller. "It's kind of popular," Polk says of the Peter Millar woven shirts his story carries. "It's probably a little bit ahead of the others." Earlier this year, LSU also sanctioned a new "Mike the Tiger" logo to be used on children's apparel. Check out both of the new logos. —April Castro



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