Baton Rougeans mobilize to rename Hornets the New Orleans Bounce

Baton Rougeans mobilize to rename Hornets the New Orleans Bounce




A growing group of basketball fans led by Baton Rouge entrepreneur Jared Loftus and his online sports apparel company, College District, have begun a push to rename the New Orleans Hornets after a distinct brand of hip-hop whose home is the Crescent City. Loftus says he can't take credit for coming up with the idea for the name—New Orleans Bounce—but he is leading the charge to see it adopted by new owner Tom Benson. In announcing his purchase of the team from the NBA on Friday, the New Orleans Saints owner said one of his first orders of business is to give the basketball team a new name reflecting its New Orleans home. The Hornets name came to New Orleans with the team, which was originally from Charlotte, N.C. Bounce music is a form of hip-hop characterized by Mardi Gras Indian-style call-and-response that gained national notoriety in the early 1990s. By Saturday afternoon, Loftus' team at College District had created a few potential logos and jersey designs for the New Orleans Bounce, as well as a Facebook page to gauge fan reaction. Check them out on the Facebook page here. A sign up page for updates on the Bounce renaming effort has also been set up here. "Who knows?" Loftus says when asked how far he thinks the idea can go. "This is one of those things that in this day and age could easily catch on and get in front of the right person—whether it's Benson himself or someone in his organization. You never know what's going to catch on and what isn't, but maybe it will become part of the conversation." —Steve Sanoski

Today's poll question: What do you think of the New Orleans Bounce as a replacement name for the Hornets NBA franchise?



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