Walmart and Facebook form partnership
Walmart wants to re-create the feel of a local store for its estimated 9 million Facebook fans. The world's largest retailer announced today a partnership with the social networking site, offering Facebook pages specifically tailored for each of its more than 3,500 locations. The pages are designed to allow customers to interact with local stores as well as get information on new products, events and discount offers. The partnership marks the first of its kind for large merchants and underscores how companies are using Facebook to develop their relationships with shoppers by responding quickly to individual demands. "This addresses our 'next-generation' customers who are using a lot of social media. A national message is often not as relevant,” Stephen Quinn, executive vice president of Walmart's U.S. division, was quoted as saying during a media conference call late Monday. "This is just scratching the surface. We are just getting started on a social media revolution." Read more about the partnership and Walmart’s efforts to reverse nine straight quarters of revenue declines here.
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